Key Management Personnel

See the faces behind our excellent team!

PAUL CHONG

Director of Corporate & Business Development

Mr. Paul Chong has been involved in business dealings with the Group since May 2024 and officially joined as the Director of Corporate & Business Development in December 2024. He works closely with the Group’s Chief Executive Officer to accelerate growth and maximize the value of each company within the Group.

His key responsibilities include:

Driving Sales and Market Expansion– Developing and executing strategies to increase revenue, penetrate new markets, and expand the Group’s customer base.
Developing Intangible Assets– Strengthening intellectual property (such as patents, branding, goodwill, and R&D) to enhance long-term business value.
Strategic Partnerships and Alliances– Identifying and fostering collaborations, joint ventures, and strategic partnerships to drive business synergies.
Corporate Strategy and Investment Planning– Assessing new business opportunities, mergers, and acquisitions to support the Group’s expansion goals.
Operational Efficiency and Business Process Optimization– Enhancing internal systems, workflow automation, and cost-effectiveness to improve overall efficiency.
Restructuring and Organizational Development– Overseeing business transformation, restructuring plans, and corporate governance improvements.
Brand Positioning and Reputation Management– Strengthening the Group’s brand presence through effective marketing, public relations, and stakeholder engagement.
Risk Management and Compliance – Ensuring business decisions align with legal, regulatory, and financial best practices.

Mr. Paul Chong brings over 30 years of experience in corporate & financial management and business strategy. Prior to joining the Group, he served as the Chief Financial Officer of a publicly listed company in Singapore from 2018 until mid-2025, overseeing corporate matters, business growth, financial and accounting functions. His responsibilities included financial reporting, risk management, investor relations, budget planning, cash flow management, ensuring compliance with regulatory requirements, and leading mergers and acquisitions. Mr. Chong began his career at KPMG, an international accounting firm, and has since worked with various corporations and public listed companies across Singapore and Malaysia. He has a proven track record of collaborating with Chief Executive Officers, Boards of Directors, and senior management on strategic planning, driving company growth, and fostering organizational efficiency. Mr. Chong holds a Bachelor’s Degree in Accountancy.